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Using Meta/Facebook Pixel Tracking

Meta Pixel is a system from Facebook (Meta) that allows you to track conversions. If you have Meta Pixel installed on your website, you can send the VoteAmerica events to Meta Pixel using the following JavaScript snippet.

window.addEventListener('VoteAmericaEvent', function(evt) {
  fbq('track', `${evt.detail.data.tool} - ${evt.detail.data.event}`, evt.detail.data);
});

You can read more about conversion tracking in Meta’s documentation

See JavaScript Events for more details on the types of events and the data contained in each event.